Fleischer’s Launches 100 Calorie Minis at 2010 IDDBA Show

At the 2010 IDDBA show in Houston, Texas, Fleischer’s was pleased to announce the launch of our new 100 calorie mini bagels in two delicious varieties:

• 1.75 oz Plain
  
• 1.75 oz 10 Grain

Health and wellness options are driving category growth, and Fleischer’s is dedicated to providing our partners with innovative new solutions more in sync with today’s healthy lifestyles.

Fleischer’s 100 calorie minis are offered in our innovative new “penny pack” packaging. To maximize freshness, each 17.5oz bag features two individually wrapped 5-packs of great tasting bagels. Compared to our competitor’s randomly packed minis, our “penny packs” are designed to optimize retail shelf space while offering maximum visibility the consumer.

To learn more about our 100 calorie minis, click the link below.

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Branded and private label options are available. To obtain additional information or samples, please contact a member our sales team or submit an online request at www.fleischersbagels.com.

Robert Pim, Vice President of Sales & Marketing
716.634.1034/[email protected]

Mike Rosensteel, National Sales Manager
936.321.3083/[email protected]