Fleischer’s Bagels is Now Bakewise Brands

Bakewise Brands LogoMACEDON, NEW YORK – There is a fresh new name making its way from the bakery to homes and fine restaurants across the country.

Fleischer’s Bagels, Inc. announced today that it its marking its 40th anniversary by unveiling a new corporate identity – Bakewise Brands. The new name integrates Fleischer’s earlier acquisition of Tom Cat Bakery while leveraging the combined resources of the two popular bakery product producers.

“Bakewise Brands reflects not only the evolution of our business over the past 40 years, but also the breadth of knowledge and product that our business partners can expect,” said Robert Drago, president, Bakewise Brands. “For the family looking for delicious bagels to the chef looking for the perfect bread to complement a fine meal, Bakewise now offers a complete portfolio of over 400 premium private label and branded bakery products. Our retail and food service business partners are looking for more than quality products, they are seeking solutions and new ways to build their business. For them, Bakewise Brands represents proven market trend knowledge supported by over four decades of innovative new product development experience.”

The Bakewise Brands portfolio features a broad mix of fresh, refrigerated and frozen bakery products, including such popular brands as Fleischer’s™ Bagels, Blue Rooster™ Breakfast Sandwiches and Tom Cat Bakery™ Artisan Breads.

According to Drago, the new Bakewise identity is a corporate name change only and does not reflect any changes in ownership or business operations. While the acquisition of Tom Cat Bakery is now complete and fully integrated, Tom Cat will remain a wholly-owned subsidiary of Bakewise.

“We are bringing together two great bakery companies in Fleischer’s Bagels and Tom Cat Bakery,” he said. “By leveraging the unique assets of both businesses, we’re now able to offer a more compelling mix of bakery solutions to our customers, generate outstanding cross-selling opportunities and create a new platform for future acquisitions and business growth.”

Bakewise operates two baking facilities located in Macedon, NY and Long Island City, NY capable of meeting a variety of short run and high volume customer requirements.

ABOUT FLEISCHER’S: Founded in 1971, Fleischer’s Bagels, Inc. is a leading manufacturer of premium quality fresh, frozen and refrigerated bagel products. The company operates an automated production facility at its headquarters in Macedon, New York. In addition to producing a wide variety of private label and Fleischer’s™ branded products for the leading supermarket chains and food service distributors, Fleischer’s is a trusted contract manufacturing partner for major regional and national bakery brands and offers a line of private label and branded breakfast sandwiches under the Blue Rooster™ brand.

ABOUT TOM CAT BAKERY: Tom Cat Bakery was founded in 1987 by a chef with a passion for authentic French, Italian, and specialty artisan breads. Its facility in Long Island City, NY bakes and delivers fresh, handmade bread to over 1,000 accounts daily. Tom Cat’s bread is on the tables at New York’s Four Star restaurants and most famous hotels and can also be found at many of the tri-state area’s premier food retailers and sandwich chains. Tom Cat now offers the same unique artisan breads to the leading food service establishments and retailers throughout the United States with a frozen product portfolio and rapidly expanding network of specialty food brokers and distributors.