Core Values

Bakewise Brands Core principles





Our Core Values guide our business practices and decision making at all levels. Redefined in 2011, they are rooted in seven key principles:

Respect – Conducting ourselves in a courteous, caring and professional manner regardless of the situation

Empowerment – Having the courage to take risks and make difficult decisions while accepting that occasional failures are part of any growing organization

Communication Setting clear expectations, providing candid feedback and being good listeners both internally and externally

Innovation – Creating relevant new products that inspire customers while working as a team to generate ongoing improvements in quality, productivity and food safety

Passion – Cultivating a diverse community of unique individuals who are committed, results driven and eager to celebrate our successes with one another

Education – Allocating the training and development resources necessary to grow as individuals and remain competitive as an organization

Servitude – Leadership philosophy focused on consistently meeting or exceeding customer expectations by giving priority attention to the needs of others both internally and externally


in the news

  • Fleischer’s Bagels is Now Bakewise Brands
    read more
  • Fleischer’s Announces Three Executive Appointments
    read more